Precision. Transparency. Results.
Founded in 2007 by digital strategist M. Dunlop, SniperSEO was built on a simple belief: effective SEO should be targeted, accountable, and growth-focused. Tired of seeing businesses waste time and budget on bloated agency tactics, we set out to do things differently — offering boutique, high-impact solutions designed around precision and performance.
From our roots in the UK and Isle of Man, we’ve grown into a trusted digital partner for startups, SaaS companies, e-commerce brands, and local businesses across industries — all without losing our personalized, results-first approach.
Why Sniper SEO
We treat every keyword like a sniper shot — no fluff, no guesswork. Every action is intentional, measurable, and ROI-driven.
Transparent Reporting
You'll never wonder what we’re doing. Get access to real-time dashboards and monthly strategy calls with your lead strategist.
Boutique Experience
You won’t get passed off to junior account managers. From day one, you work directly with senior experts who know your business.
Data-First Culture
We don’t follow trends — we follow data. Every strategy is A/B tested, analyzed, and optimized based on real insights, not industry noise.
Boutique Experience
Our Mission:
To help ambitious businesses achieve measurable digital growth through data-driven SEO strategies, intelligent content, and transparent collaboration.
Our Vision:
To become the most trusted boutique SEO partner for businesses that demand precision, accountability, and exponential ROI.
Let’s Grow Smarter Together
At SniperSEO, we’re not just your SEO agency — we’re your growth partner. Let’s build something measurable, powerful, and profitable.
Meet the Team
M. Dunlop
Founder & Lead Strategist
With 15+ years of marketing experience, M. Dunlop leads SniperSEO with a sharp eye for analytics and a passion for helping businesses scale smarter. He’s turns complex SEO strategies into clear, actionable roadmaps.
Rachel King
Technical SEO Director
Rachel brings deep expertise in crawling, indexing, site architecture, and Core Web Vitals. She leads all technical audits and implementation projects, ensuring every client site performs flawlessly in search and UX.
James Carter
Head of Content & Outreach
James oversees our content strategy and link-building campaigns. A former journalist and SEO copywriter, he knows how to craft messages that both rank and resonate.
Amina Rahman
Analytics & Client Success Lead
Amina drives our data-first culture, from setting KPI baselines to running A/B tests. She ensures that every recommendation is backed by performance metrics and that clients always know what’s working.